GAABS Blog
BeSci News, Insights and Updates
Sharing the insights, news and updates to support behavioural science practitioners in solving real-world problems.
Ethics in the Wild: Why we need to keep asking questions
Ethics in Behavioural Science: Why We Need to Keep Asking Questions
Ethics does not always happen through formal frameworks or dedicated processes. This article explores how behavioural scientists can build ethical reflection into research and interventions by questioning assumptions, examining evidence and considering unintended consequences.
Decision Science in Service to All: Making Behavioural Science Work in Government
Behavioural Science in Government: The Work of Translation
Why does good behavioural science sometimes struggle to make an impact in government?
The challenge is often not the research itself, but the translation gap between researchers and policymakers. Behavioural science is usually a supporting function, meaning researchers need to understand the language, processes and constraints of the organisation they are working within.
Experiences from the SEC and FDA show that lasting impact comes from more than one-off projects. Standing capacity, long-term relationships and patience allow behavioural science to become part of how an organisation works.
Six principles stand out: build relationships, learn the domain, stay committed when projects stall, be theory-informed rather than theory-driven, share practical lessons, and ensure agencies resource follow-up research.
Ultimately, success is not just about publications. It is about public impact — including the often invisible work that makes something that should be simple actually work.
Translation matters more than theory. Institutional capacity beats episodic projects.
Allergic to Sludge? Finding and Removing it from Your Organisation
In a recent GAABS conversation, Harvard Professor Cass Sunstein explored how behavioural science practitioners can identify and reduce sludge — the unnecessary administrative friction that makes everyday processes harder than they need to be. From measurement to auditing processes, to securing leadership buy-in to deciding which friction is justified and which needs to go, Sunstein provides leading-edge advice and counsel for practitioners.
From "Made in China" to Market Leader: How Chinese Carmakers Out-Engineered a Nation's Biases
Why did millions of consumers stop seeing "Made in China" as a warning sign and start seeing it as a smart choice?
This isn't just a story about cheaper cars or better technology. It's a fascinating case study in how behavioural science can overcome deeply ingrained consumer biases. By understanding loss aversion, social proof, signalling, and attribute substitution, Chinese carmakers didn't simply persuade buyers—they systematically reduced the fears that were stopping them from buying in the first place.
Discover how one of the biggest shifts in the automotive market became a masterclass in changing behaviour, one bias at a time.
"The Power of a Public Commitment Device:" Steve Martin on Five Years of GAABS
The former Board Chair and Influence at Work founder reflects on the origins of the world’s leading association for applied behavioural scientists — and where the field is heading next.
Steve Martin needs little introduction to anyone working in the behavioural sciences. But his role in founding GAABS — the Global Association of Applied Behavioural Scientists — is perhaps less well known. We sat down with him to hear the story of how the organisation came to be, what its early years were really like, and why he believes the field of behavioural science is on the cusp of a significant second wind.
Submit Your Article to GAABS’ Editorial Board
Find out more about the kinds of submissions that GAABS accepts for review.
GAABS works with an all-volunteer Editorial Board to surface information believed to be of value to practitioners of behavioural science, but makes no warranties about the accuracy, completeness, or reliability of published content. Views expressed and representations related to data, findings and case studies are solely the responsibility of individual authors.