Shelley Hoppe is the founder of SBC, a behavioural science change and communications consultancy. She is passionate about making behavioural science pragmatic and applicable, and created The BEHAVES Academy, a scalable training programme for business. Shelley holds an MSc in Behavioural Science from LSE, alongside qualifications in the Arts and Business. She is a communications expert, behavioural scientist, instructional designer, and change agent.

Deb Braidic is Chief of Staff for Children’s Hospital Los Angeles and Founder of Wiser Decisions. She has a background in communications, marketing and philanthropy, marketing and communications and is a 2024 graduate of the London School of Economics executive master’s program in Behavioural Science. She has received multiple industry awards for communications, marketing, crisis communications and public relations.

Sam Osys is a design practitioner with 20+ years’ experience in human-centred design and ethical solutions for emerging technologies. She has led multidisciplinary teams and complex projects across service, operations, and strategic design, with a focus on governance, ethics, and problem-solving. Sam is also pursuing a PhD at the Open University, researching the role of ethics in design practice to advance responsible design and provide actionable insights for industry.

Riyang is the former Head of Behavioural Science for a bank and power utility in the Philippines. He has worked with senior management, product, customer service, and HR teams on projects ranging from timely loan repayment to employee measurement. He has also advised data science teams on experimental design and psychographic segmentation, and publishes research on CEO morality, creativity, employee behaviour, fairness, and opinion diffusion.

Alex is a behavioural scientist and neuroscientist with experience across global pharma, academia, and charities. She is an On Purpose associate, driving leadership for social change, and founded Behavioural Science and Me, a behavioural science consultancy and the eponymous podcast making behavioural science accessible to the public and early-career practitioners. With an MSci in Genetics and a PhD in Neuroscience (UCL), Alex brings strong analytical and reporting skills. When working to understand a problem and ideate solutions, Alex enjoys thinking outside the box and including the beneficiaries of the work, in creative ways, skills fuelled by her experience in storytelling and filmmaking.

Karl Lee is a behavioural science practitioner and social impact professional focused on applying psychological research to sustainable development. He has worked in consulting, environmental management, and public sector advisory across Asia, Europe, and North America, bringing a cross-cultural perspective to complex challenges. With training in Economic Psychology (LSE) and ongoing studies in Organisational Psychology, Karl also serves on an editorial board, fostering collaboration between academics and practitioners to advance behavioural science for social good.

Cliff is CEO of BS Works, where he applies behavioural and data sciences to drive positive change in customer and employee behaviour, boosting revenues and workplace productivity. He has founded and led multiple companies across Asia, served as board director in fintech, payments, and technology firms, and was senior partner at an AI consultancy. Author of Sh*tty Places & Selfish People, Cliff also teaches Behaviour Change and Consumer Choice at the University of Asia and the Pacific. He holds degrees in Socio-Legal Sciences and Philosophy, an MBA, and master’s degrees in Philosophy and Behavioural Science (LSE, with Distinction).

We’re always looking for enthusiastic volunteers to join our Editorial Board, especially those with a passion for writing, editing, and helping us shape our social media content. It would be fantastic to have someone keen to take on that challenge.

If you’d like to contribute, please contact info@gaabs.org with “Editorial Board” in the subject line, and tell us how you think you could help.