GAABS Blog
BeSci News, Insights and Updates
Sharing the insights, news and updates to support behavioural science practitioners in solving real-world problems.
Planning Fallacy, Priming, and a Surprising Gender Reveal
Planning Fallacy is a bias that is so powerful that, even when we look right at it and shake our finger in its face, saying “No, planning fallacy! No!” it casually winks back, says “aren’t you adorable,” and hands us another best-case scenario, labels it “worst case” and sends us packing.
And in 2024, with the innocence that only a master’s student might have, I read about planning fallacy and thought, “Fun! Let’s see if I can use behavioural science to help.”
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GAABS works with an all-volunteer Editorial Board to surface information believed to be of value to practitioners of behavioural science, but makes no warranties about the accuracy, completeness, or reliability of published content. Views expressed and representations related to data, findings and case studies are solely the responsibility of individual authors.