Using seventeen cases where researchers applied behavioral interventions in the field, this book identifies not only what works but also what does not work (and why).

How well do behavioral science interventions translate and scale in the real world? Consider a practitioner who is looking to create behavior change through an intervention – perhaps it involves getting people to conserve energy, increase compliance with a medication regime, reduce misinformation, or improve tax collection. The behavioral science practitioner will typically draw inspiration from a previous study or intervention to translate into their own intervention.

Can we learn to make smarter choices? Listen in as host Katy Milkman--behavioral scientist, Wharton professor, and author of How to Change--shares stories of high-stakes decisions and what research reveals they can teach us. Choiceology, an original podcast from Charles Schwab, explores the lessons of behavioral economics to help you improve your judgment and change for good.

Dilip Soman (University of Toronto is a Canada Research Chair in Behavioural Science and Economics and has served as a Director of the Behavioural Economics in Action Research Centre at Rotman [BEAR], as well as the India Innovation Institute at the University of Toronto.

He was the project director for Behaviourally Informed Organizations, a large international research consortium of academics and government, industry and not-for-profit organizations interested in understanding how behavioural science can best be embedded in organizations. His research is in the area of behavioural science and its applications to financial and personal wellbeing, marketing and policy. He is the author of The Last Mile [University of Toronto Press] and Managing Customer Value [World Scientific], as well as the editor / co-editor of Innovating for the Global South, The Behaviorally Informed Organization, Behavioral Science in the Wild, Cash Transfers for Inclusive Societies, and What Works, What Doesn’t (and When).

He has served as a policy advisor to the Impact Canada initiative in the Privy Council Office, Government of Canada and so several other government departments in Canada and overseas. Dilip has degrees in engineering and management, worked in sales and advertising, consulted for several organizations, and taught at The University of Colorado, Hong Kong University of Science and Technology and now at the University of Toronto. His course “BE101x: Behavioural Economics in Action” on edX has had about 300,000 registrations over the years.

Katy Milkman is the James G. Dinan Professor at The Wharton School of the University of Pennsylvania, host of Charles Schwab’s popular behavioral economics podcast Choiceology, and the former president of the international Society for Judgment and Decision Making.

She is also the co-founder and co-director of the Behavior Change for Good Initiative, a research center with the mission of advancing the science of lasting behavior change.

Over the course of her career, Katy has worked with or advised dozens of organizations on how to spur positive change, including Google, the White House, Walmart and the U.S. Department of Defense. She has published over 70 papers in leading academic journals such as Nature, The Journal of Finance, and The Proceedings of the National Academy of Sciences and is the author of the international bestselling book How to Change: The Science of Getting From Where You Are to Where You Want to Be, which was named one of the eight best books for healthy living in 2021 by the New York Times. Selected as one of the world’s top 50 management thinkers by Thinkers50 and a Top 10 innovator shaping the future of health by Fortune Magazine, Katy is an award-winning teacher and researcher who writes frequently about behavioral science for major media outlets such as The Washington Post, The New York Times, CNN and The Economist. She earned her PhD from Harvard University and her undergraduate degree from Princeton University.