GAABS Blog
BeSci News, Insights and Updates
Sharing the insights, news and updates to support behavioural science practitioners in solving real-world problems.
Culture Change at Scale: How NatWest Used Behavioural Science to Transform
Former GAABS board chair, Steve Martin, hosted a webinar for behavioural science practitioners with two senior executives from NatWest Group who are currently leading a transformative culture change initiative grounded in applied behavioural science: 1) Hilary Kitson, Group Chief Operating Officer Designate, and 2) Catherine Stephens, Director of Culture. Together they painted a picture of their practical experiences of implementing behavioural science principles across one of the UK's largest financial services organisations.
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GAABS works with an all-volunteer Editorial Board to surface information believed to be of value to practitioners of behavioural science, but makes no warranties about the accuracy, completeness, or reliability of published content. Views expressed and representations related to data, findings and case studies are solely the responsibility of individual authors.