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    <loc>https://www.gaabs.org/blog</loc>
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    <lastmod>2026-07-15</lastmod>
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    <loc>https://www.gaabs.org/blog/chinesecars</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679679b9fabd2d7b1cf42a9e/1c29f004-82ab-4892-a392-970f812c4f66/Common+Chinese+SUV+Features.png</image:loc>
      <image:title>Behavioural Science Practitioner Insights, News and Information - From "Made in China" to Market Leader: How Chinese Carmakers Out-Engineered a Nation's Biases - Picture a South African family standing in a car dealership in 2022, looking at a Chinese-branded SUV. It's cheaper than the Toyota next to it and has a nicer screen. And yet something in the back of their mind says no. Not a thought, exactly - a flinch. "Made in China." Cheap. Won't last. Worthless in three years. That flinch was, until very recently, the single biggest obstacle in the South African car market. In a global survey, 42% of buyers named China their least preferred place for a car to come from - 25 points clear of the next-worst country. This isn't a small penalty. It's a tax applied at the till that no competitor had to pay.</image:title>
      <image:caption>https://www.fifa.com/en/articles/diego-maradona-argentina-england-hand-of-god-1986</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679679b9fabd2d7b1cf42a9e/d100c28b-00d1-42f8-beaa-352ffd6cb238/Vehicle+Interior+Comparison.png</image:loc>
      <image:title>Behavioural Science Practitioner Insights, News and Information - From "Made in China" to Market Leader: How Chinese Carmakers Out-Engineered a Nation's Biases - You cannot assess weld integrity or corrosion resistance on a test drive. But you can tell whether the touchscreen lags. Chinese cabins are engineered around this fact. This is attribute substitution at work. Faced with a hard, unanswerable question of "is this car well-built and reliable?" - the mind quietly swaps in an easy one it can answer: "does this interior feel impressive?" It then reports the answer to the easy question as if it had answered the hard one. A crisp 15-inch display, ambient lighting, soft-touch materials: these are high-fluency cues that the brain reads as "modern," then silently generalises into "well-made." The screen becomes a stand-in for all the quality signals a buyer can't verify - the perfect alibi. Pair that with an aggressive price (the Chery Tiggo 4 Pro lands from R269,900 with an interior that looks like it belongs at double the money) and you get anchoring. The low price doesn't just undercut rivals; it resets what the buyer believes a feature-rich car should cost, leaving legacy brands looking overpriced without them changing a thing.</image:title>
      <image:caption>Image: Adapted from manufacturer imagery.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.gaabs.org/blog/gaabswebinar2026-handofgod</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/679679b9fabd2d7b1cf42a9e/0c892054-73e6-442a-a614-a9bb2437b242/Maradona+Hand+of+God.jpg</image:loc>
      <image:title>Behavioural Science Practitioner Insights, News and Information - From the “Hand of God” to the Video Assistant Referee - In the 1986 FIFA World Cup quarter-final between Argentina and England, one of the most famous moments in football history took place. Six minutes into the second half, Diego Maradona jumped for the ball alongside goalkeeper Peter Shilton and scored. The goal was awarded, despite television replays clearly showing that Maradona had used his hand. Years later, Maradona described the moment with a smile: "A little with the head of Maradona, and a little with the hand of God." The incident became known as the "Hand of God" goal and remains one of the most debated moments in sport. What fascinates me about this story is not football itself. It is what the incident reveals about human behaviour, dishonesty, and our understanding of fairness.</image:title>
      <image:caption>https://www.fifa.com/en/articles/diego-maradona-argentina-england-hand-of-god-1986</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679679b9fabd2d7b1cf42a9e/b40f818d-bf97-4cfd-a668-233082a5a254/VAR+Room.jpg</image:loc>
      <image:title>Behavioural Science Practitioner Insights, News and Information - From the “Hand of God” to the Video Assistant Referee - For decades, football relied almost entirely on human judgement. Referees made decisions in real time, under pressure, often with incomplete information. As the sport became faster and more valuable, mistakes became harder to accept. The solution seemed obvious: introduce technology. In 2018, VAR (Video Assistant Referee) was introduced at the FIFA World Cup with the goal of reducing major refereeing errors. The logic was simple: More information should lead to better decisions. Better decisions should lead to greater trust. Yet something unexpected happened. Although VAR improved accuracy, controversy did not disappear. In many cases, arguments became even more intense. Why?</image:title>
      <image:caption>Image Credit: Fifa</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gaabs.org/blog/gaabswebinar2026-natwest</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-01</lastmod>
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    <loc>https://www.gaabs.org/blog/reflectionsofgaabs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-14</lastmod>
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    <loc>https://www.gaabs.org/blog/decision-quality-and-co-design-workshops</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/679679b9fabd2d7b1cf42a9e/2717942f-afd7-4ba7-a5d1-8317a0ca1877/Co-Design.png</image:loc>
      <image:title>Behavioural Science Practitioner Insights, News and Information - Improving Decision Quality in Co-Design Workshops - Make it stand out</image:title>
      <image:caption>Key Concepts in Co-Design</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gaabs.org/blog/behind-the-scenes-of-choiceology</loc>
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    <lastmod>2026-05-12</lastmod>
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    <loc>https://www.gaabs.org/blog/bookreviews</loc>
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    <lastmod>2026-06-02</lastmod>
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  <url>
    <loc>https://www.gaabs.org/blog/webinar-take-aways-4-themes-from-your-tough-questions-about-decision-making-in-the-workplace</loc>
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    <lastmod>2026-05-11</lastmod>
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    <loc>https://www.gaabs.org/blog/the-genius-myth-the-masterclass-in-cognitive-bias-we-didnt-know-we-needed</loc>
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    <lastmod>2026-04-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/679679b9fabd2d7b1cf42a9e/1776254174659-FN4YRY3T8GISBY4LE8GV/The+Genius+Myth.png</image:loc>
      <image:title>Behavioural Science Practitioner Insights, News and Information - The Genius Myth: the Masterclass in cognitive bias we didn't know we needed - Make it stand out</image:title>
      <image:caption>The Genius Myth: The Dangerous Allure of Rebels, Monsters and Rule-Breakers</image:caption>
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  <url>
    <loc>https://www.gaabs.org/blog/turn-less-into-more-behavioural-design-lessons-from-trusted-saving-solutions-in-the-informal-economy</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-04-15</lastmod>
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      <image:title>Behavioural Science Practitioner Insights, News and Information - Turn Less into More: Behavioural design lessons from trusted saving solutions in the informal economy. - Make it stand out</image:title>
      <image:caption>Figure 1. Behavioural Design Framework</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gaabs.org/blog/thehexagonframeworkabehavioralapproachtobuildingfinancialwellbeing</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-03-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/679679b9fabd2d7b1cf42a9e/ceb79e1c-866a-43ee-ae40-830fc37cd268/BeWay+Image+for+Blog.png</image:loc>
      <image:title>Behavioural Science Practitioner Insights, News and Information - The Hexagon Framework: A Behavioral Approach to Building Financial Wellbeing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.gaabs.org/blog/planning-fallacy-studystories</loc>
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    <lastmod>2026-04-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/679679b9fabd2d7b1cf42a9e/702fa052-68d0-49ac-b2eb-7aedb8552280/Plan%2C+Reality+2026-03-03+084349.png</image:loc>
      <image:title>Behavioural Science Practitioner Insights, News and Information - Planning Fallacy, Priming, and a Surprising Gender Reveal</image:title>
      <image:caption>Photo by Stephen Lynch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679679b9fabd2d7b1cf42a9e/fa10abfb-151f-4331-bea5-125f47296286/DB+Table.png</image:loc>
      <image:title>Behavioural Science Practitioner Insights, News and Information - Planning Fallacy, Priming, and a Surprising Gender Reveal</image:title>
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    <loc>https://www.gaabs.org/blog/besci-events-roundup-2025-ey5r8-g6ljf</loc>
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    <lastmod>2026-04-20</lastmod>
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    <loc>https://www.gaabs.org/blog/decision-survey-2025</loc>
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    <lastmod>2025-09-23</lastmod>
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    <loc>https://www.gaabs.org/blog/gather-25-wrapped-MRym9</loc>
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    <lastmod>2025-10-23</lastmod>
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